Facebook Advertising Objective: Lead Generation

One of the many  benefits of advertising  is gaining more reach and getting leads. If you want to run a lead generation campaign and collect customer information on Facebook, then you should  create a lead ad . Not only can you compile the information you obtain from your lead ads into a spreadsheet that you can later upload to Custom Audience, but with lead ads, you can also know that those who responded to your ad are likely to convert. After all, the customer’s response to your lead ad shows their interest in your product or service. You can then use their information to remarket to them, something that is frequently done by any  advertisement agency . When  creating a lead ad , your ad is eligible for the following CTA buttons: Apply Now Download Get Quote Learn More Sign up Subscribe When creating an ad with a lead generation objective, Facebook advises you to review the questions you want to ask customers with your legal team, as well as to carefully study Facebook’s lead ad poli

What Is Facebook’s View Tags Field?

A time may come when  Facebook advertising  no longer seems lucrative. You watch, in utter disappointment and exasperation, hands crossed over your chest, eyebrows furrowed, as your ads remain untouched by coveted clicks. You call the advertising agency you hired to drop the bad news: you no longer want to advertise on Facebook. If you plan to abandon Facebook advertising because of insufficient clicks, you should reconsider because users, influenced by your ad, may be converting on your website without your knowing. This can happen because the Facebook pixel, which you hopefully use, can’t track all of the customers who have converted on your website—but  View Tags  can. Facebook’s View Tags field The View Tags field, located on the ad level of Ads Manager and  Power Editor , functions similarly to the Facebook pixel in that it tracks users who convert on your website. Unlike the Facebook pixel, however, View Tags uses cookies to track users who viewed but did not click your ad. The F

Keeping Your Facebook CPA Low and Conversions High, According to Experts

Anna Hubbel, writer at  AdvertiseMint, Facebook advertising agency As beneficial as Facebook advertising can be, it can also be very costly if approached recklessly. All  Facebook ad agencies  are well aware of this. We commonly see this with cost per acquisition (CPA) metrics, also known as cost per action. A CPA is the cost of a customer action that leads to a conversion. Conversions are actions like sales, clicks, sign-ups, and app downloads. Some advertisers neglect to monitor their CPA, resulting in a large lump of the ad budget spent on acquiring only a small number of conversions. This makes it challenging to break even. In addition to closely monitoring the metrics of your ads, here are three tips from experts on how to lower your Facebook CPA. Creating a Powerful Ad Design Neil Patel says ad design, among many other factors, plays a significant role in keeping your Facebook CPA low. He says your Facebook ad design should be powerful and should leverage your landing page. “When

Deleting Facebook: Why People Left and the Aftermath

Maria Zaric / Unsplash Need to delete your Facebook account? We got you covered – how to delete your Facebook. Why are people leaving Facebook? A question all  top Facebook ad agencies  might be wondering. That question occurred to me when headlines about  deleting Facebook  kept appearing in the news. A quick Google search of the keywords “Facebook account” will reap articles teaching readers  how to delete their profiles . At first, the  Cambridge Analytica scandal , the  recent hack , and the  fake Russian ads  seemed like the obvious answers to this trend, but after speaking to three sources, recent scandals were not the reason they left. In fact, these sources left before the scandals occurred. Lauren Crain, Allison Beltramini, and Zach Hendrix shared stories of why they left Facebook and how leaving has affected— and not affected —their lives. A Big Waste of Time Lauren Crain migrated from MySpace to Facebook a year after the latter social media website officially opened to the p

How To Advertise on Facebook for Free

Times are tough—there’s no doubt about, especially if you recently started a business. If your business is still young and developing, you might need additional help jump starting your advertising campaigns without hurting your wallet. After all,   Facebook ad companies   can’t fit into everybody’s initial budget. Fortunately, you can advertise on Facebook for free…if you know where to look. Below are ways you can advertise on Facebook without spending a dime. Facebook Advertising Scholarship AdvertiseMint awards hard-working young entrepreneurs with $1,500 in ad agency services and $1,000 in college tuition. Eligible applicants must be 18-25 years old with a minimum GPA of 2.0 while enrolled in an accredited high school, community college, or university within the US during the time of submission. To apply, applicants must submit a video pitch addressing five important questions within 90 seconds. Winners will be featured in AdvertiseMint’s social media and blog pages. For more inform

How to Run Facebook Political Ads

Millions of people in the United States use Facebook to connect and share ideas, so it’s the perfect platform to spread the word about a political candidate. As the 2020 election quickly approaches, now is a great time to start  planning a digital strategy  for your political campaign. Here you’ll learn how to run Facebook political ads and get your message out to the people who need to see it the most the way a pro  Facebook advertising service  does it.  Table of Contents Getting Started Targeting the Right Audience Creating an Effective Ad Tracking Your Performance Tips for Running Facebook Political Ads Use Candidate Videos Optimize Your Video for Mobile Optimize Your Ad Delivery Post Often as Election Day Approaches Schedule Organic Content Cautiously Submit Ads in Advance Use the Reach Objective Use the Issues Tab Go Live Opt into All Available Placements Vary the Type of Organic Content You Post Learn More: Comments Getting Started The first thing you’ll need is a Facebook page,