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Showing posts from June, 2022

How to Set Permissions for Facebook Ad Accounts

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  Sometimes, managing an ad account by your lonesome is a difficult endeavor. With accounts to manage, a business to run, and a personal life to maintain, overseeing multiple ad accounts can be overwhelming and exhausting. That’s why you might need a   Facebook advertising company . Fortunately, adding people on Business Manager to lend you some extra help is fast and easy. On Business Manager, you can add multiple people to your ad accounts and assign them ad account roles. To  set permissions for Facebook ad accounts  on Business Manager, follow the steps below. Step 1: Go to Business Settings From your Business Manager homepage, click “ Business Settings ” located on the lower right corner of your cover photo. Step 2: Go to ad accounts and add people Go to your ad account by clicking the third icon under “ People and Assets “. This will take you to a list of your ad accounts. Choose the ad account you want your employee access to under “ Ad Accounts ” then click “ Add People “. Step

Facebook’s Ads Manager and Power Editor Will Merge This Month

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  Facebook is rolling out the new ad interface, Ads Manager, this month. The new interface combines the ad creation and editing feature of Power Editor with Ads Manager’s ease of use. Changes to the new interface includes new workflows, publishing tools, and reports ultimately revolutionizing  Facebook advertising services . Two New Workflows Ads Manager includes two creation workflows. One is quick creation flow, which allows advertisers to set up the campaign, ad set, and ad elements in any order. This workflow is suitable for those who preferred  Facebook Power Editor  before the change. The other is guided creation, which provides the steps an advertiser must take to launch a common campaign. This workflow works well for those who preferred Ads Manager. The button in the top right of the ad creation window allows advertisers to switch workflows. After choosing their preferred workflows, advertisers returning to Ads Manager will be automatically opted into the workflow they chose or

How to Get Authorized to Run Political Ads on Facebook, Plus Tips

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Brandon Mowinkel / Unsplash One of the best ways to maximize your exposure is to  run political ads on Facebook . With billions of users around the world, Facebook is a place where politicians speak to their constituents. If you plan to run political ads, you will need to get authorization first. Facebook advertising is filled with rules . Any  Facebook marketing company  is well aware of that. With many politicians entering the social platform, the social media company must ensure that everyone goes through the authorization process. Here’s how you  get authorized to run political ads on Facebook .  Table of Contents Getting Authorization to Run Facebook Political Ads Step 1: Submit Information for Verification Step 2: Enter the Unique Access Code Step 3: Disclose Financial Details A History of Facebook Political Ad Authorization May 22: Political Ads Archive Available to the Public May 22: Political Ads Must Have Labels May 22: Political Ad Labels Become Visible to the Public May 22:

A Guide to Facebook’s Ad Placements

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When you advertise on Facebook, whether you are using a  Facebook agency  or otherwise, you can choose to place your ads on six areas. Your Facebook ad placement options include: Facebook desktop news feed Facebook mobile news feed Facebook right column Audience Network Instant Articles Instagram You have two methods of choosing your placements: Automatic Placements  – Facebook automatically selects the recommended placements your ads are eligible for, depending on your objective and creative. This is the default option. Edit Placements  – You manually choose your placements.   Although Facebook offers six placements, your ads may not be eligible for all placements since eligibility depends on your advertising objective. For example, if you chose the objective Mobile App Installs, your ad will be eligible for placement on Instagram, mobile news feed, and Audience Network and ineligible for placement on desktop news feed and right column. If your ad is ineligible for certain placements,

Delays in Facebook Ad Review Due to COVID-19

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  Macau Photo Agency / Unsplash Delays in ad review are nothing new. However, if your   Facebook ad agency   is noticing   longer delays   than usual, it might be because of COVID-19. With the virus spreading within communities, the world seems to have come to a standstill. People are staying in, practicing social distancing and self-quarantine. Businesses are closing down or reducing hours. Event companies are canceling gatherings. Employees are ordered to work from home. Facebook, too, is ordering employees to stay at home, including all contract workers who review organic content or ads.  This announcement  was posted on the social media company’s blog post: As we announced on Monday, we’re working with our partners to send home all contract workers who perform content review, until further notice. Since this includes people who review ads and monetized content, we wanted to share more about what this means for advertisers, publishers, and creators that use our tools. ” Because Face