How Much Do TikTok Ads Cost?
Do you want to know how much TikTok ads cost?
TikTok is one of the fastest-growing social media platforms today, with approximately 117 million users in the US alone. So, it is no surprise that all digital marketers now want a piece of this cake.
Fortunately, TikTok now has a formal ads program, so brands have an alternative to influencer marketing. The program is also less competitive than what Facebook and Instagram offer. However, you must first understand TikTok ad pricing to have a successful campaign.
In this blog post, we’ll discuss the cost of advertising on TikTok and provide tips for effective marketing on the platform.
TikTok Ads Pricing
Here is a brief breakdown of TikTok ads pricing:
- Average cost for 1000 impressions (CPM): $5
- Average cost per click (CPC): $1
- Ads campaign cost: At least $5oo
- TikTok influencer pricing: $5 – $2000
- Brand takeover: $50,000 daily
- In-feed ads: $10/impression
- Hashtag challenge: $150,000 weekly
- Branded lenses: $80,000 daily
- TopView ads: $65,000 daily
TikTok Auction Ads Pricing
As their name suggests, TikTok auction ads require advertisers to bid for ad placements. They are created and run by advertisers. You need significant experience to run this type of ad campaign.
CPM
CPM means cost per mille (1000 impressions). In other words, it is the price TikTok charges for a thousand impressions. The average CPM on the TikTok is $10.
Additionally, the platform requires advertisers to spend at least $500 on an ad campaign. This may seem expensive, but it is an excellent choice for exposure campaigns.
CPC
CPC refers to the cost advertisers pay per click. Though it has no fixed price, brands pay about $1 averagely.
However, you can reduce your CPC to as low as $0.20 with a good strategy. You can also study TikTok algorithm to show your ads to people more likely to click it.
TikTok Reservation Ads Pricing
TikTok reservation ads are more expensive than auction ads. This is because advertisers book them through TikTok ad agencies. Despite their cost, the big brands choose them for their effectiveness.
Brand Takeover Ads
Brand takeover ads are expensive but worth every penny. To start with, TikTok only allows one brand to use this feature daily and guarantees 5 million impressions. Branded ads also provide a user-generated content campaign.
The ads can be images, gifs, or videos that lead to a brand’s profile or challenge. Brand takeover ads have a starting price of about $50,000 per day.
In-Feed Ads
In-feed ads are the 15-second ads that users see on their feed. They are also skippable. You can use in-feed ads for different campaigns, including app and website promotions. You should have at least $1000 or $10/impression for an in-field ad campaign.
Hashtag Challenge
Branded hashtag challenges are the most expensive ads on TikTok. TikTok may charge you up to $150,ooo to feature your branded hashtag on its Discovery banner.
Additionally, a hashtag challenge is more than an ad. Instead of just viewing an image or video, a hashtag allows users to interact with your brand. You can also take things up a notch by hiring influencers.
Branded Lenses
Are you familiar with Snapchat’s branded filters? If so, you already know a thing or two about TikTok branded lenses. This feature provides users with a special effect they can use to create fun and interesting videos.
Branded lenses cost $80,000 per day. They are worth the price because they are great for improving brand visibility and user-generated content campaigns.
TopView Ads
TopView ads are impossible to miss. They pop up when a user launches the app and play for 60 seconds with the sound on. You will need a budget of about $65,000 daily for this TikTok ad.
The Cost of Hiring TikTok Influencers for Ads
The cost of hiring TikTok influencers depends on various factors, including their number of followers, engagement rate, and expertise. So, you should hire an influencer that can meet your target and falls within your budget. A TikTok influencer can charge anywhere between $5 to $2000.
Here is a breakdown of TikTok influencer pricing:
How Much Do TikTok Creatives Cost?
The cost of making TikTok creatives depends on the mode of production. You may take a DIY approach or hire a professional.
As expected, the DIY approach tends to be cheaper as you will only need a software. If you choose to follow this route, Canva will be an excellent choice thanks to the ongoing partnership between TikTok and Canva. You can use the free version of Canva or unlock premium features with the paid version.
Additionally, you can hire a graphics designer or video editor on freelance platforms like Upwork or Fiverr.
Final Thoughts on How Much TikTok Ads Cost
The cost of a TikTok ad will depend on many factors. However, in general, you should consider your budget, objectives, and action plan. Moreover, you must review creatives, targeting options, and expectations. Hire a TikTok marketing agency to help you connect with your target audience, build brand identity, and boost sales.
Frequently Asked Questions Related to “How Much Do TikTok Ads Cost?”
Are there any ad formats in TikTok?
If you choose to advertise on TikTok, you can select from various ad formats, such as:
- Image Ads
- Carousel Ads
- Video Ads
- Spark Ads
- Collection Ads
- Playable Ads
How does user-generated content work for TikTok ads?
TikTok User-Generated Content (UGC) features products from a specific brand, but users rather than brands create it. These brands can use the content in their ad campaigns or show it on their social profiles.
How long do TikTok ads take to work?
People will see most ads in 24 hours, but sometimes it takes longer. Changes in the age limits, pictures, words, links, or videos in your ad will take time.
