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Facebook offers broad audience targeting for your business or partner  social media advertising company  to reach potential online customers who’ve never before visited your website or app. What this means is for consumers who have an online history that indicates interest in your (or similar) products, you can reach them with  dynamic ads  that showcase products from your catalog. According to a  Facebook Business  post, before you can target a broad audience, you need to have: Implement the Facebook Pixel  into your website. You will also need to use standard events to track product IDs. Facebook Business recommends working with a website developer to accomplish this. A product catalog to showcase your product(s). Steps for Defining Your Broad Audience Step 1 –  Go to your Ads Manager or  Power Editor to  create your dynamic ad. Once your ad is created, you will be prompted to choose your audience. Select “ Define a broad audience and let Facebook optimize who sees your products .” P

Update FEB. 5, 2020: Facebook shuts down Audience Network web and in-stream placements. Today Facebook announced that it will no longer offer the  Audience Network web and in-stream placements  starting April 11.  In the announcement, the social media company cited demand as the reason for this change. Facebook says, “We see growing demand from partners, which is in other formats across mobile apps.” Facebook warns advertisers that their ad results may fluctuate between today and April 11. The company also says it will stop responding to bid and ad requests for web and in-stream placements. Facebook outlines the next steps for advertisers in preparing for this change: If using demand partners or a mediation platform, remove Audience Network from the setup Remove Audience Network from waterfall and bidding integrations Remove all web and in-stream ad placements Contact integration partner about the web and in-stream placement phase out Account holders will still be able to access their

Gone are the days of the hassle and toil of reconciling invoices in  Business Manager  that those of us in the business of  Facebook paid ads  might be familiar with. Earlier this month, Facebook introduced a new  invoicing API  that advertisers can use through Business Manager. This new capability allows advertisers to reconcile bills invoiced by Facebook for ad services faster and more efficiently. The Facebook Product and Business Update explains that this enhancement takes the form of an open API that connects to the Facebook invoicing system. This means that advertisers can construct custom solutions that best suit their preferences and behaviors. Credit Line Advertisers can set up a Business Manager Owned Normal Credit Line, with the help of a Facebook Marketing sales representative, to have ad buys for ad accounts charged against this specified line of credit. Facebook even updates your account’s credit limit to ensure you don’t surpass your limit. Sending a GET Request For busi

Last week,  Facebook announced that it’s opening brand lift studies to advertisers , a study that uses polls to help advertisers understand how well their brand campaign resonates with people. Interested in how this whole  Facebook advertise  thing works? Reach out! How Does Brand Lift Study Work? Those interested in conducting a brand lift study must first request a brand lift study from his or her Facebook sales representative. Afterward, your Facebook sales representative will run the study for you in this three-step process: Once the study is created, the campaign’s target audience will be separated into a test group and a control group. The test group contains participants who are eligible to see your ads, and the control group contains participants who will not see your ads. The participants within the test group that see your ads become part of the exposed group. The exposed group and control group will be polled and their different responses will be analyzed. Note that during t

Last Tuesday   Facebook announced a new feature to carousel ads , a feature that customers can use to find the nearest location of the product they want to buy. While ads usually contain Call To Action buttons such as “Buy Now” (for ecommerce), “Learn More,” or “Subscribe,” carousel ads now have a “Get Directions” button that directs customers to brick-and-mortar stores. This will make any   advertisement on Facebook   more interactive. How will this ad work? Facebook will only show customers products that are nearby and that are on shelf. If the product isn’t on shelf, Facebook will make adjustments to show customers the next nearest retail store that has the product. With this feature, Facebook not only drives sales to retail stores but also provides customers a better purchasing experience. The accurate information Facebook provides avoids the frustrating dilemma of driving to the nearest store only to find that it no longer has the product the customer wanted to buy. If you want to

Rather than downloading your customer list into a CSV file and downloading   that   file into your database, you can now integrate your existing customer systems with Lead Ads to avoid this inconvenient process. Any   agency for advertising   can be excited to streamline its process with these systems. Below are lists of customer systems that you can now integrate with  Lead Ads . 1:1 Integrations This is a list of customer system companies that you can integrate with Lead Ads. Constant Contact Inxmail Marketo Oracle Eloqua Sailthru Salesforce Marketing Cloud Salesforce Sales Cloud Sparkroom MailChimp InfusionSoft Active Campaign Mailjet Pipedrive Clever Reach 1: Many Integrations This is a list of third-party lead-ad-generation solution partners with whom you can integrate. Zapier AdEspresso Driftrock Popimedia Connectio Active Prospect Leadsbridge SyncSumo Sync2CRM Drip For more information, visit  facebook.business.com . This post about the topic “24 CRM Systems that Integrate with

Facebook lead ads are currently one of the best performing ad units on the entire internet, ask any   ads agency . It’s the most effective way to legally gather targeted user information online. However, lead ads had one massive flaw. Because they didn’t direct to a landing page, it was impossible to classify them into remarketing lists. Until today. Facebook launched a new feature yesterday that allows you to choose from three new engagement audiences when creating a custom audience. Businesses can now choose from video, lead ads, or canvas.  This article  is going to focus more on how to create a custom audience from lead ads. Step 1: Create Custom Audience Log into your Facebook account or  create a new Facebook business account  if you don’t have one. Go to Custom Audience and then click on the new option Engagement on Facebook. Step 2: Select Lead Ad From this option, you’ll want to select the “Lead Ad” option, which allows you to create custom audiences based on users who have in

With almost 2.5 billion monthly active users, Facebook is one of the most popular social networks in the world. However, some businesses don’t realize that Facebook is also one of the   largest social media advertising   platforms. If optimized wisely, Facebook ads can do wonders for your business. If you’re not leveraging the benefits of Facebook advertising yet, you’re surely missing out on many business opportunities. Even those with no time can benefit from Facebook advertising by reaching out to a   Facebook ad management agency . You should advertise on Facebook, especially in the year 2020. Here are the reasons why. Table of Contents 1. Facebook Advertising Is Effective 2. Facebook Provides Advanced Targeting Tools 3. Facebook Advertising Is Budget Friendly 4. Facebook Users Are Engaged 5. Facebook Provides Free Analytics 6. Facebook Provides Effective Remarketing Tools 7. Facebook Offers Custom Calls to Action 1. Facebook Advertising Is Effective Started as a student-only socia