TikTok Live Shopping: Everything You Need to Know

Have you heard of TikTok Live Shopping?

TikTok Live Shopping allows brands to showcase and sell their products during live streams. It’s like a virtual shopping experience.

This blog post will explore TikTok Live Shopping, how it works, and how to use it.

What is TikTok Live Shopping?

TikTok Live Shopping is an exciting feature that brings together the power of social media and e-commerce. It allows creators to sell products directly to their audience through live streams. TikTok Live Shopping takes live sessions a step further by enabling real-time product browsing and purchasing during the live stream.

How TikTok Live Shopping Works

Setting up a TikTok Live Shopping session is a breeze. Content creators simply have to start a live stream and showcase products they want to sell. They can use shopping tags and links to display product information, prices, and direct links to purchase pages. This seamless integration makes it convenient for viewers to buy products they like without leaving the TikTok app.

During the live stream, creators can access various tools and features to enhance the shopping experience. They can engage with viewers, answer questions, and provide product demonstrations. This interactive element helps build excitement and keeps viewers hooked, driving higher engagement and sales.

The Impact of TikTok Live Shopping on E-Commerce

With TikTok’s massive user base, Live Shopping has emerged as a game-changer in e-commerce. Brands and creators have harnessed their potential to reach millions of users quickly. The platform’s algorithm recommends live shopping streams to users based on their interests, boosting visibility and driving more traffic to the sessions.

The success stories of businesses, big and small, have been inspiring. Content creators, influencers, and brands have reported significant boosts in sales and brand exposure, with Walmart being a good example. The brand had seven times more views than expected and increased its views by 25% after its first live shopping event. Hence, you should have no doubts TikTok Live Shopping is a potent tool for business growth.

How To Go Live on TikTok

To go live on TikTok, you must meet some requirements and follow certain steps.

Requirements

  1. Your TikTok account must be at least 16 days old.
  2. You need to have at least 1,000 followers to go live.

Steps to Go Live on TikTok

  1. Open the TikTok app: Launch the TikTok app on your mobile device.
  2. Tap the “+” button: Look for the “+” button at the bottom center of the screen. This button allows you to create a new post or go live.
  3. Access the “Live” option: After tapping the “+” button, you’ll see a row of options at the bottom of the screen. Swipe left until you find the “Live” option, which looks like a small video camera icon with a wave around it.
  4. Enter a title for your live stream: Before going live, TikTok will prompt you to enter a title for your live stream. Choose an engaging and descriptive title that attracts viewers.
  5. Set up your privacy settings (optional): By default, your live stream will be public, visible to all your followers. If you want, you can change the privacy settings to “Friends” or “Off” in the “Who can view” section. Note that if you set it to “Off,” no one can view your live stream.
  6. Add a cover photo (optional): You can add a cover photo for your live stream. This will be the thumbnail that viewers see before joining your live stream.
  7. Start the live stream: Once you’ve entered the title and made any desired adjustments, tap the “Go Live” button to start your live stream.
  8. Interact with viewers: While live, you can see the number of viewers and comments on the screen. Interact with your audience by responding to comments, answering questions, and engaging with viewers to keep them interested.
  9. End the live stream: When you’re ready to end the live stream, tap the “X” button at the top-right corner of the screen. TikTok will prompt you to confirm that you want to end the live stream.
  10. Save the live stream (optional): After ending the live stream, TikTok will allow you to save the video to your device. If you want to keep a copy of the live stream for future use, select “Save Video.”

How To Set Up TikTok Live Shopping

You can follow these general steps to schedule a live shopping event:

  1. Ensure eligibility: Check if your TikTok account meets the criteria for accessing TikTok Live Shopping. Look for any updates or announcements regarding eligibility on TikTok’s official website or through the app’s announcements.
  2. Set up a business or creator account: If you haven’t already, switch to a Business or Creator account, which may be necessary to access TikTok Live Shopping features.
  3. Understand TikTok Live Shopping: Familiarize yourself with the TikTok Live Shopping feature and its functionalities. Review any guidelines or best practices provided by TikTok.
  4. Choose products: Decide the products you want to showcase and sell during your live shopping event. Ensure that the products align with your audience’s interests and preferences.
  5. Schedule your event: Click on the calendar at the top right corner of your profile. Select “Create an event.” Enter the event’s details and wait for approval.
  6. Promote the Event: Build anticipation for your live shopping event by promoting it through your TikTok account, other social media channels, or mailing lists.

Ideas for Your TikTok Live Shopping Event

Here are some creative ideas to make your TikTok Live Shopping events engaging and successful:

  1. Flash sales and limited-time deals: Create a sense of urgency by offering exclusive discounts and limited-time deals during the live shopping event. Highlight the savings and encourage viewers to make purchases while the offers last.
  2. Product showcases and demos: Showcase your products in an entertaining and informative way. Conduct live demos, explain product features, and answer questions from viewers to help them make informed purchasing decisions.
  3. Influencer collaborations: Collaborate with popular influencers or creators who align with your brand. They can help promote your products, bringing in their audience and increasing your reach.
  4. Behind-the-Scenes Product Creation: Take viewers behind the scenes of your product creation process. Show them how your products are made, adding a personal touch to the shopping experience.

Final Thoughts on TikTok Live Shopping

TikTok Live Shopping events combine the excitement of live streaming with the convenience of online shopping. Use this feature to boost your sales and brand visibility.

Partner with our TikTok advertising agency to achieve your company goals and elevate your brand!

Frequently Asked Questions on TikTok Live Shopping

How long does a live stream last?

You can choose the duration of your TikTok live videos, as there is no time limit. However, TikTok suggests you live stream for at least 30 minutes. Generally, live shopping events go on for at least an hour.

When did live shopping on social media boom?

Live commerce purchases worldwide increased by 76% from March 2020 to July 2021, and the industry continues to grow.

Is there a way to connect the TikTok shop to an ad account for advertising?

There are two methods to connect a TikTok shop to your Ad Account:

  • You can link one or more Ad Accounts to advertise in Seller Center.
  • To advertise on TikTok Shops for business purposes, please request access to one or multiple shops in the Business Center.

Popular posts from this blog

Delays in Facebook Ad Review Due to COVID-19

Image
  Macau Photo Agency / Unsplash Delays in ad review are nothing new. However, if your   Facebook ad agency   is noticing   longer delays   than usual, it might be because of COVID-19. With the virus spreading within communities, the world seems to have come to a standstill. People are staying in, practicing social distancing and self-quarantine. Businesses are closing down or reducing hours. Event companies are canceling gatherings. Employees are ordered to work from home. Facebook, too, is ordering employees to stay at home, including all contract workers who review organic content or ads.  This announcement  was posted on the social media company’s blog post: As we announced on Monday, we’re working with our partners to send home all contract workers who perform content review, until further notice. Since this includes people who review ads and monetized content, we wanted to share more about what this means for advertisers, publishers, and creators that use our tools. ” Because Face
Read more

100 Resources for Facebook Advertising Beginners

Image
  When it comes to Facebook advertising, you don’t want to impulsively dive in and learn as you go. Although there is always something new to learn, it’s important to educate yourself to craft a strategy that doesn’t spend any unnecessary dollars. It’s also important to seek out the  best Facebook advertising agency , rather than just going with any ol’ company. To help you get started, here’s a  list of 100 useful resources for beginners . Table of Contents Blogs Facebook Advertising Beginners Should Follow News Sites Facebook Advertising Beginners Should Bookmark Groups Facebook Advertising Beginners Should Join Books Facebook Advertising Beginners Should Read Courses Facebook Advertising Beginners Should Take Video Guides Facebook Advertising Beginners Should Watch Thought Leaders Facebook Advertising Beginners Should Follow Podcasts Facebook Advertising Beginners Should Listen to Events Facebook Advertising Beginners Should Attend Quizzes Facebook Advertising Beginners Should Take
Read more

Facebook Updates: The Changes for the Month of August

Image
  Maddi Bazzocco / Unsplash Facebook is an undeniable force in the world of online marketing. According to data experts at Statista, Facebook’s global advertising operations generated $55 billion in revenue in 2018. Facebook’s success in advertising can be attributed to its business model: allow advertisers to connect with their target demographic on a personal level, using ads that help them achieve their business goals. You can also often find the right  Facebook advertising agency  for you that’ll maximize your results. To improve the quality and performance of its ad platform, Facebook often issues updates. In August 2019, Facebook rolled out and tested 12 different updates to its advertising options, products, and tools. This overview contains all the information needed to evaluate the new changes and tests implemented last month. Table of Contents Customized Video Feed Ads Simplified Targeting Options Redesigned Business Manager Facebook Posts in Messenger Stories Spark AR for In
Read more